eShakti FX is now on Amazon! eShakti is one of my favorite online shops to shop for dresses and special occasion outfits and I have done a couple of collaborations with the brand in the past. I signed up for brand e-mails to get first hand information about sales and promotions and I get really excited whenever there is anything new on the site. I wrote a blog post last year to announce a new customization feature on the website known as eShakti FX and you can read about the previous post here. The recent news is that eShakti has launched this new customization feature (eShakti FX) on Amazon and this is really exciting if you are familiar with the brand. This means that it's going to be a lot easier to shop eShakti now because we all know Amazon is the world's largest retailer.
If you still need some clarity about this customization feature, I'll love to tell you about it. It is a tool that allows you to style any outfit on the website that has the FX feature. This means you can change the neckline of an outfit, the sleeve length and the length and you can see the changes (style) on the model image as you make them. For example in the red asymmetrical dress listed A below, the sleeve length is "cap sleeves;" when you change the sleeves in the drop down button customization box (during the ordering process on the site) to "three quarter length," you can see the change visually on the model's image. When you change it from B to sleeveless, you see the style on C.
